Tree of Hope Case Study - Charity Website

Tree of Hope is a crowdfunding charity that helps children and young people with a disability or illness by providing their families with support in raising the funds they need for specialist care.

Services

Website

www.treeofhope.org.uk

Challenge

Tree of Hope assists children and young people with disabilities or illnesses by aiding their families in raising funds to cover specialized care not provided by the UK healthcare system. While they have expanded nationally, they lack the reputation necessary to easily boost donations.

Solution

We have repositioned their website to target two distinct audiences: those seeking to fundraise for a child and those seeking to fundraise for Tree of Hope directly. Where there is an element of cross selling between the two audiences.

Thank you so much everyone. Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic. You are part of #TeamNHS!

Awesome knowledge, especially technical developments for our website and a great service delivery. Always happy to help and talk through ideas.

The results

Integrated website with JustGiving

Increased website engagement

A new tool to drive donations

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